Multichannel Programs
Multichannel programs consist of a suite of design deliverables launched at the same time for the same purpose. These programs allow the client to use multimedia assets that have a cohesive look and messaging for the duration of the campaign.
Fleetrite Monthly Promos
I develop and create many deliverables for monthly iterations of a product promo for Fleetrite truck parts. Using the brand guidelines, I iterate on the design each month in order to freshen and excite the promo. This is an exercise in maintaining and innovating on the brand.
Navistar Parts Retail Program
Much like the Fleetrite monthly promos, I create a suite of deliverables for another recurring program, this one including custom video. These print and digital assets join with the video to create a cohesive quarterly promotion program to round out the personality of the brand.
